NVW
Created all website copy for this fine jewellery brand inspired by the wilderness and ancient English materials. Including designer profile, journal stories and descriptions of each piece.
Visit NVW
Victoria & Albert Museum
A collaboration with the museum for its landmark exhibition Africa Fashion. Following initial think tanks, Helen and the Nataal team produced the show’s marketing campaign and central film as well as dedicating a special section of Nataal magazine to its curatorial themes.
Watch the film
David Beckham Eyewear
Helen wrote the website copy for David Beckham's debut eyewear line including brand profile and product descriptions.
Visit DB Eyewear
Stella McCartney
Helen wrote seasonal brand stories for this global luxury brand. This involved working closely with the design, production and marketing teams to crystallise the inspirations, ethical messages and mood of each RTW collection.
Visit Stella McCartney
Savoir
Editor and copywriter of a mini magazine for a bespoke bed company centring on the artisanal and sustainable nature of its latest vegan bed.
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The Prince’s Foundation
Editor of a publication addressing issues facing housing in the UK and the Prince of Wales’ philosophies around sustainable development with a range of industry pioneers and thought-leaders.
Download the issue here
Epara
The creative consultant for this start-up luxury skincare brand that debuted in Harrods. She worked with its founder to shape the look, feel and voice of the range. This involved writing the brand profile, packaging, marketing material and website copy. She also introduced the brand to key individuals in retail, PR and art direction and oversaw social and blogs.
Visit Epara
Giles Deacon
Helen worked via an agency with this legendary London designer and couturier. She wrote press releases, show reports and regular website stories as well as a designer profile.
Visit Giles Deacon
Toni&Guy
Helen worked via an agency with this leading haircare brand to help communicate its relationship to London Fashion Week and beauty trends. This took the shape of magazines, editorial website, show reports, film scripts, advertorials and social posts.
Visit Toni&Guy